![]() ![]() ![]() That month the company acquired the strategic advisory and marketing consultancy MediaLink in a $125 million deal. UTA has been opportunistic when it comes to M&A, as Zimmer telegraphed to THR in an interview in December. “The more finely we can analyze that data, and the more we can integrate it with our other data sources, the more accurately we can assess the value of the content, and the more likely it is that we can identify patterns that help us drive value for our clients and see what’s coming next.” “For example, in setting the title comparisons that often form the basis of establishing the value of a film or TV show, we can go beyond the typical traits of that content and zero in, for instance, on specific story arcs or character identities, among hundreds of other traits,” Kessler says. That’s where MediaHound’s Entertainment Graph comes in, pulling metadata like the talent and creators, genres, fandoms, etc to help UTA figure out the value their clients bring to those projects. “Today’s acquisition is a strong addition to the potency of our capabilities in this space.” “Although Talent and creativity remain the coin of the realm, data aligned with strong insights is also a critical tool for our colleagues and clients,” says Jeremy Zimmer, UTA’s CEO. In other words, in a fractured content landscape with rapidly changing windows and business models, understanding the value that talent brings to a film, commercial or TV project is critical for the agency. “So, in MediaHound, we saw an opportunity to leverage their IP – The Entertainment Graph, in particular – to provide us with more comprehensive data that could drive deeper insights as well as a proven team who could architect and build our data analytics system of the future, one that serves our unique needs and give us and our clients meaningful strategic advantage.” ![]() “However, there aren’t any third-party data platforms that are designed specifically for the use cases that arise in talent agencies since there are so few companies like ours,” Kessler added. But, today, with the distribution of media being so much more complex across multiple platforms and audience touchpoints, we need to ingest and analyze our data in ways that help us, our clients, and our buyers gain a true assessment of the full impact of an artist’s work.” “At one time, it was enough for an agency to simply use Nielsen ratings and box office receipts to understand the performance value of talent and content. “UTA uses data and analytics in many different ways but chiefly in order to gain a clear, objective, and compelling understanding of our clients’ value in the marketplace,” Kessler says. UTA, like other agencies, has long used data to help inform its other lines of business, including representation. prescribed in Article 27-4 of the Telecommunications Business Act, MIC has provided Grandeur with administrative guidance in writing regarding such matters as ensuring thorough compliance in taking the requisite measures under the provisions of the article in question.UTA Signs 'Locke & Key' and 'Wynonna Earp' Producer IDW Entertainment (Exclusive) (Representative Director: NAKAJIMA Makoto Corporation Number: 1430001083743 head office in Sapporo City, Hokkaido), which is an agency for Grandeur in the provision of its Family Giga consumer FTTH service, MIC checked the facts with Grandeur and found that MediaLink had, when soliciting customers, violated its obligation to explain the terms and conditions for the provision of services under Article 26 of the Telecommunications Business Act, and that Grandeur was unable to make contact with MediaLink.Īs this situation is recognized to be a violation of the obligation to provide guidance to persons entrusted with intermediation, etc. Outline of the case and the content of administrative guidanceįollowing complaints about improper solicitation in business activities by MediaLink Co., Ltd. MIC has therefore provided Grandeur with administrative guidance in writing regarding such matters as ensuring thorough compliance with the provisions of the article in question. (Representative Director: YAMADA Takehiro Corporation Number: 8430001069876 head office in Sapporo City, Hokkaido), a telecommunications carrier that provides the Family Giga fiber to the home (FTTH) service. pursuant to Article 27-4 of the Telecommunications Business Act (Act No. The Ministry of Internal Affairs and Communications (MIC) has identified a violation of the obligation to provide guidance to persons entrusted with intermediation, etc.
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